Dior recently announced that American rapper, singer and songwriter Travis Scott and artistic director, Kim Jones, have agreed to collaborate for it’s Men Spring Collection 2022. Dior is a French luxury fashion brand, started in 1946 in Paris by Christian Dior, and currently controlled and chaired by Bernard Arnault, who also owns the world’s largest luxury group LVMH (Moët Hennessy Louis Vuitton SE). Dior is known for its elite fashion which includes expensive clothing and accessories, which are exclusively available at Dior stores.
The Dior Summer(Spring) 2022 men’s collection by Kim Jones and Travis Scott will be live in Paris June 25, 2:30 p.m. CEST (8:30 a.m. EDT) on Dior’s website.
Kim Jones, creative director of Dior Men, is known to be The King of Collaborations. And he is the only one who brought together luxury brands like Dior with streetwear from well-known brands like Converse and Jordan, the price of this collection became the price of gold. Other than these, he also helped Dior in getting into partnerships with Kaws, Daniel Ashram, Raymond Pettibon. Before joining Dior, Kim Jones worked with Lee McQueen, the famous English fashion designer and couturier, then he was appointed as Director of Dunhill, after which he worked with Louis Vuitton Men’s, then Dior Homme. The road to Dior might look easy, but it ain’t.
Like Dior, Grammy nominated rapper Travis Scott manages to surprise his fans many a time by collaborating with big brands, along with his rapping, songwriting, producing, designing and other businesses. The 29-year-old rapper has collaborated with McDonald‘s, PS5, Space Rage perfume, his own brand Cactus Jack with Nike and Jordan, his collab collection sold shoes for prices not less than that of pieces of jewelry.
With the “Fortnite” game, Travis has shown his innovative and effective music marketing strategies during his virtual concert, which leads to high sales of concert tickets and merchandise.
Apart from all these money-making collaborations and albums, in 2020, Travis Scott started his own charity known as Cactus Jack Foundation, with Parsons School of Design, to promote education and designing. His charity also has a scholarship program for historical black colleges and universities.