Fashion’s future is gender-neutral with a growing number of brands like Louis Vuitton, Balenciaga, Marc Jacobs, Karl Lagerfeld, and Stella McCartney, making a shift to unisex or polysexual fashion for their spring 2021 collections.
Joining the bandwagon is Games Of Thrones star Maisie Williams alongside her boyfriend Reuben Selby, who have opened up about rejecting gender ‘norms’ in fashion, as she ventures outside the boundaries of acting.
Maisie joined her boyfriend Reuben Selby, who launched his own fashion line in lockdown last year. The couple hopes that the eponymous label will help to fill a gap in the industry for gender-fluid streetwear.
While discussing the idea of gender fluidity, Maisie Williams said: “I identify as female, [but] I think that fluidity between your image can be celebrated freely. I like that I don’t need to label that, I guess, and can just express myself that way and still feel, and identify, as female.”
Speaking about Selby’s new fashion line, she said: “Reuben doesn’t really see clothing as having any specific gender – it’s just an image.”
Reuben, who has been dating Maisie for over a year also spoke about his choices. “I’ve always felt fluid, but I don’t think it would be right for me to label it as that because it’s difficult conversation. I don’t really have any boundaries,” he said.
The model and designer was seen joining Maisie at Paris Fashion Week in September at the Christian Dior showcase.
Reuben Selby, the founder and creative director looks to Maisie Williams for advice on designs. Talking about his project, he tells Tatler’s that “It’s something I knew I’d always do. It’s just been a case of how and when.” To which Maisie added, “Reuben had always talked about designing his own brand, and  felt like the best year to do that, just because there was all this free evening time.”
Last year Maisie Williams played a queer character in The New Mutants. Since Game of Thrones wrapped in 2019, she has starred in the much-hyped X-Men spin-off The New Mutants, where she played one half of a queer couple alongside Blu Hunt.
Speaking to Entertainment Weekly ahead of the film’s release, Williams said they felt no need to “label” their characters’ s——–, instead focusing on their love for each other.
“Rahne and Dani have a telepathic connection in the comics, and so we just wanted to extend that in the film and put that within reality. If they really could understand each other on that level, then you’d probably end up falling in love with that person.”
The Game of Thrones star added: “It’s not really a story about these two characters understanding their s———. It’s not centred around that and they don’t really necessarily label it. No one else does either and no one really questions it.”