Versace’s promotional campaign for latest handbag collection
BFFs Hailey Bieber and Kendall Jenner have teamed up together for Versace’s new spring/summer campaign for 2021, which also stars Precious Lee, who made her iconic Versace runway debut earlier last year.
The new campaign also features other top-notch models, namely, Mona Tougaard, Mica Aganaraz, Raphael Balzer, and Simone Bricchi.
The latest campaign was pulled up to promote the bougie brand’s new collection of handbags – La Medusa. And Donatella Versace decided that Hailey Bieber and Kendall Jenner, along with the other previously mentioned models, would be perfect to promote the same.
More on the “La Medusa” handbag collection
The campaign’s imagery was especially designed to “portray the modern Medusa” according to Vogue, or in Donatella Versace’s words, “Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa,” talking about the Greek mythological figure who is symbolic in this new handbag collection.
“La Medusa”, the new handbag features, “ladylike top-handle style features a gold Medusa head front and centre – the mirror image of the plaque on the doors of the brand’s first headquarters in Milan – and a chunky chain for a pretty-tough effect. Available in lilac and turquoise hues that sing of holiday style, as well as practical black, consider La Medusa the ultimate beach bag – one begging to be seen at the clubs where Hailey and the Versace crew vacation,” says Alice Newbold in a feature from Vogue.
How were Hailey Bieber and Kendall Jenner styled for the campaign?
Hailey Bieber and Kendall Jenner, along with the other models, have been styled in a wet and wild look, with their wet messy hair being the center of attention. Dressed in Versace jewels, the models look as dazzling and gorgeous as ever.
Kendall is photographed against a gray background, wearing what appears to be a black slip-dress, adorned with gold jewellery- bracelets, rings and earrings. She holds up one of the handbags in the “La Medusa collection,” which has a similar color palette to that of her overall look – black and gold. The entire aesthetic is very dark, yet so chic!
While Hailey has a more pastel and bubblier color palette to her look. Photographed against the same gray background, the model can be seen in a colourful starfish-patterned slip dress, with similar starfish motif pink dangly earrings, gold bracelets, and a green choker with a gold pendant. She is holding up a “La Medusa” handbag which is lilac in colour with a yellow chain.
All the models have been styled by Jacob K and photographed by Mert and Marcus.
Hailey Beiber and Kendall Jenner have been really good friends with each other even before Hailey got married to pop star and singer Justin Bieber in 2018. And boy, don’t the supermodels look breathtakingly stunning in the new shoot for Versace’s 2021 spring/summer campaign!