Harry Styles To Star As The Face Of The Gucci ‘Beloved’ Campaign

We weren’t even done with his Grammys outfit yet!

Gucci has roped in their “Beloved”, and ours too – Harry Styles for their newest ad campaign.

The Italian fashion label has brought in several celebrities as the face for its new ‘Beloved’ handbag campaign, including Harry Styles.

Favorite faces of the brand Harry Styles, Sienna Miller and Dakota Johnson have already been tapped in for the campaign. While James Corden, Serena Williams, Diane Keaton and Awkwafina will be making their Gucci debuts.

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Gucci is turning 100 this year and the brand is rolling out loads of centennial content all through 2021. For its ‘Beloved’ Handbag line Gucci exclusively shared the star-studded line up of faces it has prepared for their ad campaign.

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Gucci gave us some insights into its star-studded campaign, sharing snapshots of all the celebrated faces who would be a part. Harry Styles could be seen wearing a Spring 2021 look with a fur coat, printed shirt and his infamous phallic banana necklace. The campaign has already created a buzz with fans gushing over the gorgeous picture.

“Y’all are so smart. you know i’ll buy literally whatever he stands next to,” one user wrote on Instagram. Another commented, “IM NOT READY??? STILL NOT OVER GRAMMYS,” referring to the singer’s Grammy’s outfit this year, made by Gucci. Harry Styles wore a shirtless leather suit and a series of feather boas, both custom-made by Gucci. The look had already sent waves over the internet, and now the ‘Golden’ singer is back with the brand.  

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The Gucci campaign portraits were captured by acclaimed photographer and filmmaker Harmony Korine, who often collaborates with creative director Alessandro Michele. The ‘Beloved’ collection by Gucci features four iconic Gucci handbag styles: the Jackie 1961, Horsebit 1955, Dionysus, and GG Marmont. All of these were either introduced or revived by Alessandro Michele in his first fashion shows for the brand.

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The full campaign launches on April 22.

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