Bulgari’s latest ad campaign, ‘Mai Troppo’ which means “Never too much” is described as “an ode to joy, happiness, and the exuberant Roman way of Life.”As Bulgari states, “If you love it, it’s Mai Troppo. If you enjoy it, it’s Mai Troppo. If it makes you feel good, it’s Mai Troppo.”
The campaign film is directed by the Swedish director Johan Renck on the streets of Rome. The vibe of the campaign is so surreal that it feels like you have been transported to the capital of Italy.
The ‘Mai Troppo’ campaign shows Rome in all its glory. The locations featured from the Coliseum to Villa Aldobrandini in Frascati are exquisite and magical.
Another noteworthy aspect of the campaign lies in its casting. It features Naomi Scott, Zendaya, and Lily Aldridge, the three exceptionally bold, beautiful, and fierce women who have shattered the glass ceiling in every step of their career. In the campaign film, British Actress Naomi Scott is seen in the role of an adventurous woman. While actress Zendaya and supermodel Lily Aldridge take up the role of ambitious and dreamer respectively.
The storytelling of the campaign is phenomenal
Phrases like, “everyone thinks she’s so interesting” and “she’s always in the right place” at the beginning of the ad film signifies the power and mystery of the modern-day women. ‘Mai Troppo’ is more than a mindset, it’s a roman way of life where passion runs wild and more is never too much.
The Bulgari’s latest ‘Mai Troppo’ ad campaign features Naomi Scott, Zendaya, and Lily Aldridge
The British actress, Naomi Scott, Aladdin actress is spotted flaunting Diva Jewels and Bzero1 rings. She was announced as one of the brand ambassadors for the luxury jewelry brand in February 2020.
Zendaya is seen exploring the different streets of Rome while wearing her Serpenti Viper bracelet and the Octo Roma 18kt rose gold watch and diamonds from the Forever collection.
While Lily Aldridge looks stunning walking the dogs wearing the Bulgari High Jewelry collection.