Rihanna’s Fenty fashion house was created with French designer LVMH Moët Hennessy Louis Vuitton. The luxury house got launched two years back and the officials have mutually agreed to shut the line down.
Rihanna’s Fenty fashion house shut down
The luxury Paris-based fashion house stopped its activity on Instagram on January 1 and hasn’t launched a new line since November 2020 on their website. The last line that was produced was a footwear collection by Rihanna’s favorite shoe designer Amina Muaddi.
The collection consisted of “sass-laden heels, reflecting the Fenty DNA and Muaddi’s own feminine-meets-sculptural aesthetic, were the highlight of the Fenty offering, along with the Instagrammable sunglasses which found favour among the model set” according to Vogue.
As per the reports, Rihanna’s Fenty fashion house will be closed down in the next few weeks, and all the distribution of the Fenty Fashion House for the website will be officially stopped. Also, it is said that the skeleton staff is staying at the headquarters of the Fenty fashion in Paris as it is coming down.
LVMH also talked about the closing of Rihanna’s Fenty fashion house and in a statement to WWD said, ” Rihanna and LVMH have jointly made the decision to put on hold the RTW (ready to wear) activity, based in Europe, pending better conditions.”
Rihanna’s Savage x Fenty get a $115 million fundraising
While Rihanna’s Fenty fashion house is being shut, her other ventures are still a hit. LVHM is now making Fenty Beauty and Fenty Skin, and the luxury lingerie brand Savage x Fenty is their priority in the business line. The brand in collaboration with private equity giant L Catterton has recently led a $115 million Series B fundraising round for Rihanna’s Savage x Fenty.
“LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem, focusing on cosmetics, skincare and lingerie,” LVMH and Rihanna told WWD.
Rihanna also appreciated how LVHM had allowed her to have a different perspective while launching the Paris fashion house, and in a statement to Vogue’s Sarah Harris said, “I really appreciate that LVMH is flexible enough to allow me to have a different perspective on how I want to release things. Mr Arnault [Bernard Arnault, chairman and CEO, LVMH] is not an idiot, he’s a very smart man and he’s open.”