Spike Lee Collaborates With Nike For Their 50th Anniversary

The ad pays tribute to all the legends!

Spike Lee, the 65-year-old director popular for movies like “Oldboy” and “Do the Right Thing” has joined forces with Nike, the sports giant, on the company’s 50th anniversary. According to reports, he directed and starred in its latest ad that asks viewers: ‘Think you’ve seen it all?’. He’ll be performing alongside Indigo Hubbard-Salk.

A little bit on Spike Lee’s collaborative ad with Nike

In the minute-long clip, the duo can be seen sitting and playing a round of chess when the director starts to recall all the great sporting moments he has witnessed over the years. These range from Tiger Woods winning championships to Kobe Bryant scoring for the LA Lakers.

Hubbard Salk listens to Spike Lee on this Nike ad before reminding him of all the great legends that the world of sports has produced ever since, talking about basketball player Ja Morant and Japanese tennis player Naomi Osaka among the new superstars.


By the end of the video, she tells him, “Look OG, no disrespect, I know you think you’ve seen everything, but you ain’t seen nothing yet. Checkmate!” while Nike’s popular strapline appears on the screen. “From Tiger Woods to Mia Hamm. From LeBron James to Serena Williams. From Christiano Ronaldo to Sabrina Ionescu. Every moment from the first 50 years was just the beginning,” read the video’s description.

Spike Lee has reprised his role as Mars Blackmon, from his film “She’s Gotta Have It” for the Nike “Seen it All” ad. The company also took to its Instagram to post the ad.

“Yo! Yo! Yo! Think you’ve seen it all? Mars Blackmon thinks so. He’s witnessed every dunk, dime, Kid, King, and Know-It-All. Zimmie? She’s got other ideas. Our newest film “Seen It All” directed by and starring the @officialspikelee and newcomer Indigo Hubbard-Salk pays homage to legends (MJ! Cristiano! Serena! Rapinoe! Bo! Pre! And many more…) while making space for who’s next. Are you Team Mars or Team Zimmie? Drop your 🔥 in the comments. #Nike50,” they captioned the post.


A little bit on how the sports giant approaches its ad campaigns

This is a continuation of the sports company’s “Never Done” campaign that began in early 2022 as they aim to express its cultural ingenuity through storytelling also inspiring everyone to be champions of progress. The company has also released an interactive site as part of its 50th-anniversary celebration. Check it out if you’d want!

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