Gwyneth Paltrow’s Brand Goop Launches Luxury Alpaca Diapers

What is the deal with these baby products?

Gwyneth Paltrow’s lifestyle brand goop recently debuted their range of alpaca diapers called “The Diapér” through an Instagram post on May 11. But there is a big twist. Speaking to E! News Daily Pop, the 49-year-old actress has exclusively revealed that the luxury item which goes up for $120 is actually fake and is “meant to shine a light on a real problem”. It also supports the nonprofit Baby2Baby.


Gwyneth Paltrow’s alpaca diapers are faux products

So, what are Gwyneth Paltrow’s alpaca diapers all about? “Goop launched a luxury disposable diaper at $120 dollars for a pack of 12 and there was a lot of outrage—good,” she said. “It was designed to p**s us off, because if treating diapers like a luxury makes you mad, so should taxing them like a luxury,” she added.

According to the Instagram post, the fake diaper was “lined with virgin alpaca wool and fastened with amber gemstones” and infused “with a scent of jasmine and bergamot for a revitalized baby.”

Paltrow confirmed that although the product is fake, the message behind it is grounded in reality. She then went on to share how the exorbitant amount of diaper tax can take a toll on families. “Despite the absolute necessities of diapers, in 33 states they aren’t treated like an essential item. They’re taxed like a luxury good,” said the Oscar winner.  “This leaves one in three families struggling to afford them,” she added.


The actress also noted that even though eliminating the taxes on diapers won’t completely solve the problem, but it may help financially unstable families and those in need.

What do Baby2Baby’s CEOs have to say about this issue?

Paltrow’s work with Baby2Baby is poignant. It provides downtrodden families with the bare minimum necessities for their children. However, even though the organization has been successful in removing the diaper tax in California, Florida, and Maryland, CEOs Norah Weinstein and Kelly Sawyer Patricof claimed that they are far from actually solving the problem.


“The overwhelming cost of diapers for a family living in poverty forces parents to make impossible choices between diapers and food,” they told E! News.  “Without a sufficient supply, parents are also unable to drop their kids off at daycare, creating a barrier for re-entering the workforce and perpetuating the cycle of poverty,” they added.

What do the fans think about it all?

Fans were obviously taken aback at first by Gwyneth Paltrow’s alpaca diapers stunt. A few of them shared their concerns in the comment section. “This can’t be real,” wrote one fan. “THIS IS A JOKE, RIGHT? RIGHT?!?” another chimed in. Luckily, they have been proven right.

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