One of the most awaited films of the year, The Zoya Factor is all set to release tomorrow and Sonam and Dalquer have been on their toes promoting the movie heavily. The movie in itself is based on themes that hit home with so many Indians, and the PR and marketing team of The Zoya Factor is using the USP well to leverage engagement and buzz around it. From Zoya vlogs, to Sonam’s red outfits, here is another Zoya Factor promotional strategy that is catching fire on social media as we speak!
Bollywood tells us who their lucky charm is!
Since the plot of this movie is all about how Zoya, the protagonist, ends up becoming a lucky charm of the Indian cricket team, and the movie is heavily playing on our idea of superstitions in sports and relationships, the promotional activity asked our favorite celebs to reveal their lucky mascot!
We all have that one person or that one object that in our head is our lucky charm. It could be something as small as a bracelet and as big as a hug from your mom.
Alia Bhatt, Varun Dhawan, Karan Johar, Arjun Kapoor, Twinkle Khanna, Aditya Roy Kapoor, Ranbir Kapoor and Annanya Pandey were among the big names who participated in this and revealed their personal lucky charms. Watch!
Who would have thought that these celebs too need luck? Alia practices in the bathroom mirror for luck while Ranbir looks for certain digits. But our personal favorite was Varun’s candid confession of always ordering caramel popcorns during his movie premieres as his lucky charm. How cute!
Ready to experience Zoya’s lucky magic?
Zoya is on the big screen tomorrow. We hope you’ve tightened your seatbelts, because who knows how far and where you are going to go with Zoya’s magical luck!