There have been widespread protests all around the world upon the death of George Floyd, an African-American who was killed by a cop in Minneapolis on May 25, 2020. Celebrities across the globe have raised their voice against racism and the Black Lives Matter (BLM) movement has gained the attention that it deserves. Meanwhile, BTS, the highly popular South Korean pop group comprising seven members, did show the right way forward by donating around $1Million to BLM. Now, k-pop fans have shown that supporters do exist for the right reasons as they have stepped up to the plate by making a huge donation.
When Big Hit Entertainment made the announcement
BTS didn’t shy away from raising their voice against racism and making their stance pretty clear. On June 4, 2020, they had extended their support to the Black Lives Matter movement. “We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together”, they penned on Twitter. The message gained attention on the micro-blogging website and it got a good number of likes and retweets. Later, on Saturday (June 06, 2020), Big Hit Entertainment, the group that manages BTS, announced that they have donated $1 Million to the Black Lives Matter foundation.
An act worth inspiring a million
This move by the team turned out to be an inspirational one. The loyal BTS army, comprising of a huge number of fans of the popular pop group, was quick to react. Interestingly, they floated a hashtag named #MatchAMillion on Saturday itself, to pile up donations for the Black Lives Matter foundation.
Donation hits the $1 million mark
Needless to say, this online movement too went on to get an overwhelming response from audiences. On Sunday, a Twitter handle of One in the Army came up with an update thanking one and all for the donations that they have made. Importantly, the tweet also conveyed that the collections have touched the $1million mark, which is as much as the amount contributed by the BTS group to Black Lives Matter. More importantly, they achieved the feat in 24 hours. For the uninitiated, a few days ago, a group of K-pop fans had come together to drown the #WhiteLivesMatter on Twitter. They came up with a series of posts that took a sly dig at the hashtag as well as the racist comments that were pouring in. Well, K- pop fans are setting up some serious benchmarks.
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