Former Forbes journalist Zack O’Malley Greenburg published his report for top Hip Hop earners for 2021 earlier this week, and Grammy award-winning rappers Jay-Z and Kanye West topped the list by scoring the highest-earning hip-hop acts of 2021.
At $470 million, JAY-Z topped the list after selling portions of his Tidal streaming service and Armand de Brignac champagne, bringing his net worth to $1.5 billion. Forbes reported that the champagne deal was worth more than $600 million.
Kanye West, officially known as Ye, came second, banking $250 million for the year, almost entirely from his Yeezy footwear empire. The brand released more than 10 new sneakers and shoes including the avant-garde Yeezy foam runners. West also released his long-awaited Donda album in August 2021. Prior to the official release of the album, West held three listening parties. The album peaked at number one in more than five countries including Australia, France, the United States and the United Kingdom.
WHO ELSE IS ON THE LIST?
3. Diddy – $75 million (R1.1 billion)
4. Drake – $50 million (R773 million)
5. Wiz Khalifa – $45 million (R969 million)
6. Travis Scott– $38 million (R587 million)
7. DJ Khaled – $35 million (R541 million)
8. Eminem – $28 million (R433 million)
9. J Cole – $27 million (R417 million)
10. Birdman – $25 million (R386 million)
10. Doja Cat – $25 million (R386 million)
10. Tech N9ne – $25 million (R386 million)
As soon as the list came out, Drake reacted to the reported 2021 earnings placing him behind Kanye West , Jay-Z, and Diddy.
When the $50 million in earnings number got posted by the Boardroom Instagram account, Drake, also known as Drizzy, took to the comments by not writing anything, but simply left a single crying laughing emoji hinting at the number possibly being way off.
After a successful release of Certified Lover Boy and partnerships through the likes of Nike with his Nocta brand and Virginia Black liquor, Drake thinks Greenburg’s has estimated him quite low.
Drake, recently bet over $1.25 million in Bitcoin on the Super Bowl. Earlier this week, he announced a partnership with crypto betting platform Stake. Fans will have a chance to win money and play alongside the rapper during upcoming livestreams.
The list compiled by former Forbes editor and “Hip-Hop Cash Kings” list creator Zack O’Malley Greenburg, measures pre-tax income for calendar year 2021 before deducting fees for agents, managers, lawyers, and living expenses.