Folklore, Taylor Swift’s eighth studio album, was unprecedented in many ways. Taylor did not start promoting the album months in advance, but rather surprise-dropped one fine day. The songs on the album were nothing like what we have heard from Taylor in the past, marking a complete change in her musical direction.
But that’s not it. Folklore is on a record-breaking spree and has become Taylor Swift’s seventh album to top the Billboard 200. Here’s what the Folklore fever looks like.
1. Biggest first week for any album
Folklore sold 615,000 copies in its first week, the largest for any album in the US since Taylor Swift’s Lover (2019).
Surpassing Juice WRLD’s Legends Never Die, Folklore also nabbed the first spot on Rolling Stone Top 200 Albums Chart for the biggest first week so far in 2020.
2. Top-selling album of 2020
With 615,000 copies sold in the first week, Taylor Swift’s Folklore became the top-selling album of 2020. It beat BTS’ Map of the Soul: 7, which released on February 21 and sold 574,000 copies.
3. Swift’s Seventh No.1 album
Folklore marks Taylor Swift’s seventh No.1 on the Billboard 200 albums chart.
With these numbers, Swift also becomes the first act to have seven albums each sell at least 500,000 copies in a single week. She also has the most No.1 debuts for a female artist. Furthermore, Swift is also the first and the only female artist in the 21st century to have five No. 1 studio albums.
4. Swift has the three biggest weeks for any album
With Folklore, Taylor Swift is shattering records left, right and centre. In the past four years, Taylor Swift has had the three biggest weeks for an album. The three largest frames for any album go like: Swift’s Reputation (1.24 million units, 2017), Lover (867,000) and Folklore (846,000).
5. Most first-day album streams on Spotify for a female artist
At 80.6 million, Folklore had the most first day album streams on Spotify for a female artist. It also became the most-streamed pop album on Apple Music in 24 hours with more than 35 million streams.
Falling just behind Ariana Grande’s Thank U, Next, Taylor Swift’s Folklore also had the second-biggest streaming week ever for an album by a woman.
Folklore is clearly taking Taylor Swift to newer heights. Swift’s labour of love was appreciated by one and all, and hit just the right chord with fans.