Scooter Braun reveals he offered Taylor Swift her music back
In an exclusive interview with Variety, the recording executive of Ithaca Holdings, Scooter Braun tried to set the record straight about his feud with Taylor Swift. Braun, who earned the rights to Taylor’s first six albums in 2019, revealed that he tried to offer the ‘Bad Blood’ singer her albums back but she refused. “It makes me sad that Taylor had that reaction to the deal. All of what happened has been very confusing and not based on anything factual,” Braun said.
“I don’t know what story she was told. I asked for her to sit down with me several times, but she refused. I offered to sell her the catalog back and went under [a non-disclosure agreement], but her team refused. It all seems very unfortunate” he explained.
Scooter Braun bought Big Machine, which was the former record label of Taylor Swift, for more than $300m back in 2019 and so he earned Taylor’s music’s rights without her knowledge.
Last year, it was reported that Scooter Braun resold the rights of all six albums of Taylor Swift to a private equity company Shamrock Holdings, netting a reported $160 million profit. This was when the ‘Fearless’ singer broke her silence and took to Twitter to express herself.
“This is the second time my music had been sold without my knowledge,” she wrote on her Twitter account in November 2020. “As you know, for the past year I’ve been actively trying to regain ownership of my master recordings. With that goal in mind, my team attempted to enter into negotiations with Scooter Braun.”
According to the 31-year-old singer, before she could come to the financial talks with Ithaca Holdings, she was asked to sign an NDA “stating that I would never say another word about Scooter Braun unless it was positive”. However, this incident did not stop Taylor Swift, as right from the moment she lost her first six albums, she started planning to re-record the albums once again in her own version. This dream came true last year, and the ‘Willow’ singer re-recorded her previous music and has been releasing them ever since.
During his interview with Variety, Braun also stressed on the word ‘Bully’ and said that this word has hurt him the most personally. “The thing that struck me the worst is the word ‘bully’. I’m firmly against anyone ever being bullied. I always try to lead with appreciation and understanding,” Braun said. “Open communication is important and can lead to understanding. She and I only met briefly three or four times in the past, and all our interactions were really friendly and kind. I find her to be an incredibly talented artist and wish her nothing but the best,” he added.