Seems like a lot is being churned at the Victoria Beckham headquarters off late! The designer just launched her eponymous beauty brand. Claimed to be cruelty free, the line has been conceived keeping in mind the needs of the “Victoria Beckham woman” and offerns “clean beauty.”
“I want to create solutions for real women head to toe, inside and out. It is all about making my community feel like the very best versions of themselves,” says the designer in a making video for the brand. In fact, if you have ever followed her aesthetic journey, you’d know that the same sentiment remains well-encapsulated in everything she does, her Spring Summer 2020 clothing line being our point of focus right now.
Last year as Victoria signposted her decade long presence in the fashion world, the designer also made a debut at the London Fashion after years of long, flamboyant catwalks at the New York ramps. The designer also sensed the need for a few surprise elements here and there and delivered well by brewing up a concoction of the old and new.
Taking “lightness, easiness, and freedom” as its cue words, the collection this year, seemed like a continuation of the same idea, not in a repetitive way but a rather poetic one. We need to understand that a lot is happening here. Victoria has successfully established herself as a serious designer in the past decade, her cosmetic line just went live, and of course, all eyes are on her right now. Instead of settling for all the big things that she has scored all this while, the designer seems to have embarked on another mission. Cliched as it gets, “bigger and better” can be an apt motto here!
Victoria Beckham went playfully experimental last year, this year she has kept the fun going. Thus, no wonder that her latest line has been conceptualised for the “dynamic women today, women in motion.” “I want clothes that move with a woman, that move with her life,” she says.
Thus, no wonder that the collection has come out as a melting pot of references and ideas from the past eventful decade mixed with the core ideology of the brand. The result is a new modern mix that has been molded to perfectly suit the needs of the contemporary woman.
Victoria has ensured to milk on the success of last year’s ginger hues and has thus come up with a new neutral palette.
The tons and tons of neutrals have been very tastefully disrupted with bright block dresses dipped in shades of green, purple, yellow, and blue. It is rather interesting to watch how big green and purple continue to go this season, with both desi and international designers staging the clash on the ramp. We also cannot take our eyes off the bright shoes strategically used to bring out the colour blocking.
Silhouette wise, Victoria has decided to invoke the “new kind of sexy.” In fact, the underlying ideology seems to be culminating into a global movement. Designers across the world have finally beginning to focus on convenient and practical fashion and this, of course, should be hailed as a welcome change. For Victoria, the new definition of sexy thus encompasses the idea of no restrictions and “not much skin show but a sense of the body and the woman inside.” Also, the subtly soft feminine vibe continues to grow stronger, collection after collection.
The use of prints this time around also happens to be different from how it has hitherto been and truth be told, the autumn florals are a sight to behold.
Having said that, the true Victoria Beckham spirit boldly nestling in sharp pristine whites remains intact and continues to bind the entire collection together.