For the first time ever, French fashion house Christian Dior has replaced their traditional catwalk for the Paris Fashion Week with mini mannequins to showcase their intricate designs and couture collection. Thanks to coronavirus pandemic, businesses are pushed to experiment with new ways of showcasing their products that have increased their reliance on online launches & sale. And its very effect was observed this week.
With the kick start of digital Paris Fashion Week on July 6, 2020, the world witnessed its first post-lockdown virtual catwalk by Dior that has left everyone smitten with the idea, its execution, and of course the much-awaited couture. While the charming world of fashion week with its traffic jams, street style photography, and high-octane glamour was missed this year, the change brought along with its heightened levels of creativity was seen like never before.
Who would have thought that the world of fashion could also witness such a design concept.
Inspired by female artists such as photographer Lee Miller, Dior showcased 37 mini mannequins dressed in its new collection. The collection was presented to the public in the form of a film shot by Italian director Matteo Garrone, known for the film- Gomorrah.
The concept for the season, Théâtre de la Mode, was chosen by Creative director Maria Grazia Chiuri.
Amid the devastation of World War II in 1945, “to promote the idea that French haute couture was very much still alive,” Paris designers created clothes for doll forms one-third the size of their human female counterparts.
Designed by 60 French couturiers, the showcase back then presented tailleurs and miniature dresses on mannequins, which were displayed at the Louvre. The exhibition turned out to be such a success that it went on to tour the world, which helped in raising funds for French war survivors.
Inspired by Théâtre de la Mode, Chiuri’s fashion show featured intricate embroideries done in the most fashionable craftsmanship. The whimsical fairytale fashion film named Le Mythe Dior follows the journey of a trunk or a doll’s house filled with miniature scaled versions of full-size couture dresses. As the trunk travels through the forest, it is discovered by a series of nymphs and mermaids who are later seen wearing the full-sized version of the pieces.
The project was undertaken during the lockdown in Rome and the team worked from home in various places. The painstaking project has certainly left everyone in awe. Talking about it, Chiuri said, “At the start, I was a little bit scared of proposing something so unusual. Like making a film on inanimate objects, such as the journey of a trunk, with very important historical references. But I think it’s a beautiful experience.”
Chiuri’s fashion show is rightly garnering the likes of the world all over, and the mannequins will shortly be dispatched to its customers.