It is alarming to see how the entire world has been so dreadfully impacted by the global pandemic – COVID-19. But what is even more striking is the team spirit with which the whole world is fighting the situation. From shutting down economies, to barely functional societies, the novel virus has shrunk the world. Helping in such critical times, Under Amour and various other fashion brands have voluntarily stepped up the ladder and shouldered immense responsibilities. From contributing millions of dollars to working specifically to produce masks, sanitizers, etc., the fashion brands have come a long way.
The American sports brand has embarked on a vision to fight coronavirus by helping healthcare providers and staff across the U.S. through manufacturing and assembling origami-shaped face masks, face shields and special fanny packs. The brand which has time and again proved its mettle in producing sports products is also trying to explore the manufacturing of hospital gowns. The Under Armour origami-styled masks are ‘no-sew’ masks and hence, can be produced easily in a short time, aiming to swiftly cater to the rising need.
Here are some other fashion and beauty brands that have risen to the occasion for humanitarian purposes.
The multinational Italian luxury brand is contributing 11,00,000 lakh masks and 55,000 medical overalls to help fight COVID-19. The brand also is planning to donate to crowdfunding campaigns such as the Italian Civil Protection Department and the WHO COVID-19 Fund, that are working to provide relief.
LVMH, the holding company of the high-end brands including Louis Vuitton and Christian Dior, has dedicated its perfume and cosmetics unit to produce large quantities of hydroalcoholic gel. The gel will be supplied to health officials in France for free of cost. Also, the conglomerate has decided to contribute 40 million face masks to help fight coronavirus.
The famous English brand will use its Yorkshire manufacturing units to produce non-surgical masks and gowns to be supplied across the U.K. Also, the beloved fashion brand is financially aiding the vaccine research by the University of Oxford.
The oldest men wear brand in America has pledged its support by offering its three factories in New York, North Carolina and Massachusetts, to produce medical masks and gowns. The brand aims to supply at least 1, 50, 000 masks per day.
L’Oreal, the holding company of Garnier and other beauty brands, has begun to manufacture hand sanitizer and hydro alcoholic gel in its factories to fulfill the shortage of preventive coronavirus supplies.
The luxury label has offered to reopen its New York facility to produce hand sanitizers. The manufacturing unit will produce hydroalcoholic gel for contributors and caretakers such as medical and healthcare staff.
Other than these Chanel, L’Occitane, Ralph Lauren, Missoma, Salvatore Ferragamo, Prada, Fendi, Nike and several other labels have also joined the fashion army against coronavirus. Here is hoping the world is relieved from the global pandemic soon. We are in this together!